Saturday 6 December 2014

A really very useful discussion ...

For those of you of quantitative bent, and even those of you not, this discussion on what you can and can't or maybe shouldn't attempt with choice modelling is really rather good http://www.sawtoothsoftware.com/download/Turbo_Choice_2014.pdf
 
[Sawtooth are probably the largest purveyors of choice and conjoint software globally.  They are incredibly generous with what they share with the broader research community, regardless of whether you are a user of their software (I'm not) or not.]


[Oh oh ... looks like the above link is not working any more - contact me if you would like a copy of the paper/pdf.]